If you don’t know who David Dobrik is, first off where have you been old man? David was one of the big vine stars from a few years ago, now he makes YouTube videos. Him and his friends basically just film non stop and he puts out a 4:20 video each week, kind of like a highlight video.
The above video is a TikTok that David made announcing a sponsorship they were doing. All you had to do was make a video and use the hashtag #ChipotleSponsorMe and #Contest to enter. 5 winners and each winner gets free chipotle for a year.
There is over 1.5 BILLION WITH A B VIEWS ON THAT HASHTAG. TikTok just does dumb fucking numbers dude. David’s video has over 7 million views on it but that means there is a combined 1 billion views across TikTok on just random people using a hashtag. That’s crazy.
Being one of the younger guys at Branded I feel like the responsibility of TikTok falls onto my shoulders but dude I think I’m just too old. Will need to do a deep dive to see how a 24 year old can go viral on TikTok. It won’t be through dancing I’ll tell you that.
Here is a video from David’s podcast of him telling his friend Jason about the contest.